Expanding a brand portfolio to new markets

Branding | Store Environment

Sonae is the company with the most complex portfolio of brands acting in Portugal. Due to their presence in all major cities, and the equity their brand portfolio has in consumer’s life - from retail, to insurances, telecom and entertainment - exploring a new market, pet-care, was a great opportunity to reinforce their portfolio and make the user experience in their shopping areas even more complete. Zu is as an animal-care brand, focusing on cats, dogs, and their lovers.

Reflecting the unique character of each pet, the brand assumes multiple visual expressions. Zu has a personality, like any dog or cat. Zu is the living proof that a brand can bark, meau, jump and live like one them.

Results
— 20 stores open in Portugal

Role
Creative Direction + Brand strategy

Team
Filipa Serra, Design
Maria Caeiro, Writer and Strategy
Miguel Andrade, 3D

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