Building a brand to become a global fit-tech platform
Branding | Strategy | UI/UX | Design System | Photography | Video
With a new brand and undisputed positioning in the CrossFit industry, Wodify was able to grow from a company that was a product, to a company with a comprehensive product portfolio. Spearheading the technical evolution and showing the world the connection between technology and fitness, it is growing, developing new products, and establishing strategic partnerships with fitness industry leaders, to become a global fit-tech platform.
wodify.com
An exclusive image bank was created to enhance the leading positioning of the brand.
The new identity challenged the industry status quo and elevated Wodify to a future-forward brand.
The brand identity also spearheaded a global product design review which led to a new design system.
Uploaded by Wodify on 2016-12-05.
And allowed Wodify to develop to a complete product suite for Fitness businesses.
Wodify empowers gym owners, coaches and athletes, around the world.
