Setting a new standard in urban active wear

Branding | Strategy | Graphic Design | Communication | Retail Space | Merchandise

Berg's heritage for technicality and outgoingness are given a new life, paying homage to and strengthening its relationship with nature, while becoming versatile enough to thrive in urban environments. "Into the World" serves as an invitation to discover the world anew each and every day. This positioning translates Berg to be multi-purposeful, adapting to landscapes, be they urban or natural, and to each moment, be they routine or for rugged leisure. Whatever the use case, Berg is ready for any daily adventures.

Results
— Won an international pitch worth 150k euros and Berg global account

Role
Creative Direction + Brand strategy + Design

Team
Maria Caeiro, Pedro Morgado, Brand strategy
Pedro Morgado, Filipa Serra, Design
Maria Caeiro, André Oliveira, Writers
Gonçalo Rebelo, 3D