A new concept for a portfolio of brands

Highlight in Indústria Criativa

Branding | Store Environment

The new coffee shop franchise of Sonae pretended to be a combination between convenience, simplicity, and good taste. Joyful and inviting, Bagga invites everyone to enjoy tasty and practical moments in an urban and comfortable environment. With locations near office plazas and inside Sonae retail infrastructures, Bagga was created to provide a comfortable, cozy moment, after a working day or a shopping spree.

Results
— 120+ locations open in Portugal

Role
Creative Direction + Design

Team
Inês Coelho, Design
Maria Caeiro, Writer
Gonçalo Rebelo, 3D

bagga.pt